Location: Online
Start Date: March 24, 2020
End Date: March 24, 2020

The Advantage Series is an exclusive member benefit, delivering expert insights into the latest research to help you make informed business decisions.

The declining prospects of North America’s shopping malls have been the subject of significant media attention, industry concern and public interest. Faced with competition from e-commerce and shifting consumer preferences for other retail formats and experiences, hundreds of traditional shopping malls have closed in recent decades, with many more closures expected in the coming years. However, while many of these properties may no longer support a traditional mall, they are often strong candidates for redevelopment.

This webinar will highlight how developers have revitalized properties by adding new uses, amenities and services. Based on the findings in “Repurposing Retail Centers” — a recently completed study commissioned by the NAIOP Research Foundation — presenters will examine how developers are transforming struggling or closed malls into properties that fit within current market conditions and serve the needs of their surrounding communities. In addition to covering several redevelopment examples from across North America, the Highland Mall project in Austin, Texas, will serve as a principal case study that addresses a wide range of contemporary issues for repurposing mall properties.

Jason Beske, AICP, Adjunct Professor at Virginia Tech’s National Capital Campus and Senior Urban Designer for Stantec’s Urban Places
Matt Whelan, Principal, RedLeaf Properties LLC

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